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Question 2. Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.

Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. (June 2013) How important are computers, phones, the internet, etc, in selling and watching films? The explosion in the use of computers, phones and the Internet has had a huge impact on the way films are marketed and consumed today. Nowadays people consume the media online far more than they visit the cinema, read magazines or newspapers. Therefore, the film industry has had to adapt its behaviour to meet the needs of its audience. How is Beauty and the Beast being marketed digitally? Beauty and the Beast marketed through a range of different digital platforms, to generate interest from a diverse set of consumers. ‘Teaser Trailers’ began to arise digitally in May 2016, after Glamour Online Magazine reported about them. Then In July 2016, online Glamour Magazine reported on the digital ‘Teaser Posters’ released by Disney. Also the Beauty and the Beast star protagon
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Vertigo: Chi-Raq Case Study

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About: Vertigo released Chi-Raq into Uk and Irish cinemas 2nd December 2016 and also realsed it digitcal copy the same day. Chi-Raq is a satirical musical drama film directed and produced by Spike Lee and co-written by Lee and Kevin Willmott. Set in Chicago, the film is a satire that focuses on the gang violence prevalent in neighbourhoods on the city's south side, particularly the Englewood neighbourhood. The story is based on Aristophanes' Lysistrata; a classical Greek comedy in which women withhold sex from their husbands as punishment for fighting in the Peloponnese War. - Paul Devine, The People's Movie Produced by Spike Lee who is an African-American film director, producer, writer, and actor. His production company, 40 Acres and a Mule Filmworks, has produced over 35 films since 1983. Recently working on Michael Jackson's Journey from Motown to Off the Wall. - Chi-Raq's Awards and Nominations - The movie is 'Amazon Studios' first for
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Vertigo: Ownership

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Vertigo Films is a UK Film and Distribution company founded in 2002 by Allan Niblo and James Richardson. The following year Rupert Preston and Nick Love joined and became partners. Vertigo has increcsed it's revenue over 600 percent over the past 3 years andcurrently has 20 employees. Here is a list of companies owned by Vertigo and Companies in Partnership with Vertigo: 4. The post republic Based in the center of Berlin The Post Republic is serving the international movie industry offering costumized workflow solutions for a variety of budgets and production scales. With additional facilities in Halle and London, The Post Republic houses a multitude of disciplines and a broad range of skill sets. We offer end-to-end postproduction solutions including Digital On Set Lab, Editing, Colour Grading, Visual Effects and Motion Design, Sounddesign, Mixing, Filmrecording and Digital Delivery.  Over the last five years The Post Republic has completed work on over 150 films an
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Disney: Ownership

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This list of 13 properties you may not have known were owned by Disney, whether it be full ownership or a 50 per cent share: 13. HONORABLE MENTION: VICE MEDIA Disney, of course, was founded on family-friendly fare, led by a cartoon mouse. Vice Media was founded largely on counter-culture values in 1994, led by three Canadian punks. But despite Disney’s traditional focus on all that is shiny and happy, and Vice’s focus on truth and disruptive, authentic journalism, Disney’s money trucks pulled up to Vice’s offices late in 2015 and dropped off $400 million for approximately a one-fifth share in the company. One of the results of this deal is that Vice is taking over cable channel H2, rebranding it “Viceland,” which debuts in February 2016. 12. PIXAR Toy Story was the first in 1995 and the rest is history. But things got contentious between Disney and Pixar in the late 90s, when Disney refused to include Toy Story 2, which had originally been slated for direct-to-v
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Disney: Beauty and The Beast Case Study

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Digital Marketing for Beauty and the Beast The studio is working with Unilever’s Persil, Procter & Gamble’s Olay, Sony Mobile, Comparethemarket.com, HomeAway, estate agent Hamptons International and Latest In Beauty ahead of the release of the film, which stars Emma Watson as Belle, on 17 March. Sony Mobile will offer anyone who buys an Xperia smartphone on O2 in March a six-month subscription to streaming service DisneyLife. It is also promoting the campaign across out of home, digital, press, social and point of sale in O2 stores. Persil is selling 1.9 million promotional packs that include a £5 Disney store voucher, supported by out of home, digital, social, mobile and point of sale campaigns. Olay is giving away an "enchanted holiday" to New York, and supporting the competition with digital, press and in-store display. Comparethemarket.com is launching a campaign on 10 March to promote its Meerkat Movies 2-4-1 cinema initiative. HomeAway is giving away a
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Specification for Section B

This written half of my exam is split into two sections: (From the Specification). "G322: Key Media Concepts (TV Drama) This paper covers the two areas of Textual Analysis and Representation alongside Institutions and Audiences. In Section A, candidates answer questions on an unseen moving image extract that is then linked to some aspect of the representation within the sequence. In Section B, candidates study a specific media industry from a choice of: film, music, newspapers, radio, magazines or video games. This unit is externally examined." This blog is focusing on Section B - where we compare two media industries in film and contrast their differences/ similarities. However, the difference between the companies is that one is a big expensive funded company such as DISNEY and one small independently owned company VERTIGO.
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